The Young, New generation of South Asians in the USA needs a fresh outlook and Young and New representatives and leaders. This is the inspiration behind Karishma's decision to present her own radio, with full energy and taking rabbit steps she is slowly but surely approaching the mission. After working for different radio stations and maintaining her quality program, Karishma, decided to move to a new horizon with a motive of taking radio broadcast to new heights in north America, with a dream of giving South Asian community a great identity by representing them via this medium. Her command over the language & passion for communication are indeed her strengths; exploring new ideas is her motivation; she is blessed with very independent thoughts and prefers to act at her terms. Karishma came to USA in September 2002 and lived in New Jersey for 3 years. This is where she (who always have been an avid radio listener) started thinking that radio could be the medium through which she could express her creativity.
Karishma's radio career, in 2004, started with EBC radio, an Indian radio station in New Jersey. It was the ideal learning platform and gave her great exposure to the technical aspects of radio and voice modulation. She was with EBC for 6 months before moving to Dallas, TX. She resumed her radio career in Dallas in 2006. Ever since, Karishma has managed to maintain the quality of her program providing listeners, a great connection to their roots , focusing on the culture, music, festivals and language of the Asian subcontinent. Her programs deliver and offer well researched information with loads of entertainment for various age groups of south Asian ethnicity.